Every week I get one or two calls from windshield replacement companies I
To use scripts or not to use scripts. That is the question. We get feedback all of the time on the effectiveness of scripts. Why would a company use them? How should they be implemented? Why do they always have to sound so, well, scripted?
On average think about how much time you spend writing and sending emails in a week? If you are a sales representative thinking about how large that number is might make you want to curl up under your desk.
Aligning sales and marketing is much more than just team lunches and dress up days at work; it