Sales & Marketing Working Hand-in-Glove
It’s clear that the buyer’s journey is divided between their digital interactions with marketing and their conversations with your sales team.
With our R2Me functionality, we may just have the tools to build the bridge between Sales and Marketing and create a quality feedback loop to drive things forward.
Get Sales & Marketing Teams...
Practical Questions to Bring Marketing and Sales Together
Salespeople are storytellers. Their job is to connect with a person, uncover their needs, and use their influence and knowledge to create action. Stories help them connect and move their customers. Find out what stories are gaining traction with your customers. It might be a client success story, Or it might be of something completely outside of the company that illustrates a relevant point.
These narratives could be woven into the content you are creating. Or they could become the content ֠imagine a video of a salesperson talking enthusiastically about how a customer saved time, money, and energy with your product.
The best stories are the wins. Find out what recent wins your salespeople had. What information proved valuable to the new clients and customers? What competitors did win the business from? What did the customer say when they decided to go ahead and work with your company?
Successful salespeople are top of their field because of their hard work and lots of customer engagement. They can tell you what’s happening in the successful engagements with the customers, what they are thinking and what they value. They are the walking best practices and a goldmine for strategies that win business.
When you get past the ‘don’t have any good leads’ bluster, you’ll find that there are legitimate challenges and objections that salespeople are running into. Is there a particular feature that your product lacks or is there a competitor that seems like they are better? Are you sales selling on value effectively? Or are prospective customers too comfortable with the status quo and resistant to change?
Tap into your sales champions, capture what’s working and you’ll have a direct line into what sort of content you should be creating. Work with the sales team to figure out which content would accelerate the sale. Set the sales team up for success. Continue Reading
A SIMPLE, TWO-STEP PROCESS THAT ADDS EFFECTIVENESS TO THE TYPICAL APPROACH.
Step 1 – Single Click to give feedback in the context of a sales opportunity.
Step 2 – Enter scores on the Talking Point using six criteria with unlimited textual comment in the pop-up feedback box.
- Days Since Used
- Count (of the times used)
- Total Hours and Minutes (discussed with a prospect)
- Peer Average Feedback Scores on:
To make this information even more valuable to the Sales Rep, the data is easily tightened so the report only includes a combination of criteria:
- Date Range
- Prospect Company
- Other Sales Rep Usage
Lists of prospects are created using Artificial Intelligence that include any combination of criteria which can be used as the data source to the Talking Points Feedback Report.The Talking Point Detailed Feedback Report shows all the scores and comments by Talking Point, by Rep, by Date, etc. allowing Marketing or Sales Consultants to update the content based upon user feedback.